Madison Marketing Communications
Consultant Name
Laurel Cavalluzzo
Categories
- Marketing & Sales
- Writing
Contact Information
Address
3306 Topping Rd
Madison, WI 53705
Phone
608-663-9867
703-629-5693 (mobile)
Web
http://www.madisonmc.com
E-mail Laurel Cavalluzzo
Introduction
Madison Marketing Communications (MMC) assists clients with a wide range of marketing and communication projects. From strategic planning to tactical execution, from one-off projects to functioning as an organization’s marketing department, MMC provides a results-oriented approach.
Services
Strategic
• Development of Short- and Long-Term Marketing Plans
• Analysis of Existing Marketing Plans
• Integration Plans Across all Forms of Communications
Branding
• Logo Development
• Tagline Development
• Brand Identity and Positioning
• Identity Standards
Interactive/Web
• Web Site Architecture
• Web Site Design
• Web Site Development
• Web Site Maintenance
• e-Communications/e-Newsletters
Direct Mail
• Campaign Development
• Execution of Campaigns
• Results Analysis
Database Marketing
• Customer Segmentation
• Database Analysis
• Database Marketing Initiatives
Loyalty Programs and Promotions
• Campaign Development
• Execution of Programs
• Results Analysis
Market Research
• Focus Groups
• Surveys/Quantitative Analysis
Print Media
• Brochures
• Marketing Materials/Collateral
• Advertising
Public Relations
• Publicity
• Community Outreach
Other: Copywriting, Presentation Development
Background Information
Laurel Cavalluzzo, President and Founder of Madison Marketing Communications (MMC), has more than 15 years of marketing strategy and marketing communications experience, and an MBA from the Wharton School in Marketing and Strategic Management.
Laurel has extensive experience working as brand and communication manager. She:
- Served as Marketing Manager for Speedpass, a radio-frequency payment device.
- Developed the off- and on-line brand of Speedpass.
- Developed the brand from a competitive standpoint, and determined positioning of Speedpass vs. competitors (i.e. other payment methods) and the appropriate messaging.
- Formulated the integrated marketing strategy and commcommunications plans for product launches across the country, and executed marketing tactics.
Laurel launched Madison Marketing Communications in 2005. She:
- Currently works with clients on various marketing strategy, branding and communication challenges.
- Some of her clients launch a new brand and require her assistance in developing an integrated marketing plan from scratch.
- Other clients have an established brand and need to realign the marketing strategy with the business objectives. In these situations, Laurel focuses on understanding the strategic goals of the organization and on determining the opportunities to better meet these business objectives via an effective and cost-efficient marketing plan. - Makes recommendations and executes at the tactical level as required.
- Works with a limited number of clients at any given time, to enable her to provide a great deal of time and attention to the projects which she undertakes.
- Works with both non-profit and for-profit organizations.