The Business Source LLC

Consultant Name

John Russell


  • Marketing & Sales
  • Training

Contact Information


4910 Highwood Circle
Middleton, WI 53562


(608) 445-7462
(608) 445-7462 (mobile)


(608) 836-7462

E-mail John Russell


 The Business Source LLC is the result of over 30 years experience in sales, sales management, sales training, advertising and marketing.  We're dedicated to helping small businesses and entrepreneurs increase sales by providing:

1.  Sales Solutions for Small Business

  • Strategic marketing planning
  • Sales training
  • Graphic design
  • Web design/build/fix and development
  • Social media campaigns
  • Video for websites, social media, sales, and broadcast TV
  • Advertising in both traditional and new social and online media

2.  Innovative Marketing Applications

  • Customer retention, development and growth
  • Maximizing brand assets with economies of scale
  • Sales process effectiveness review
  • Effective and cost efficient media buying
  • Relevant and resonating messaging
  • Channel communications across key social media platforms


3.  Vested Team of Experts

  • Each member of our team is focused on one thing:  How to help you achieve your goals, objectives and dreams.


Sales training, sales process analysis, sales coaching, strategic marketing plans, branding, advertising campaign development and execution, executive coaching, website design evaluation and improvement, and using technology to increase sales.

This single source approach creates new efficiencies and simplifies your efforts as we work directly with your staff to coordinate all aspects of your customer development and execution system.  Check out our blog at




 Sales Management
 Sales Training
 Sales Coaching
 Executive Coaching
 Personnel Assessments: Profile and Sales Strategy Index

 Strategic Planning
 Internal and External Communication Strategies
 Advertising Planning and Execution
 Brand Analysis and Development
 Advertising Campaign/Creative Development
 Interactive Media Strategy Development and Execution
 Website Analysis and Design/Build
 Search Engine Optimization
 Graphic and Logo Design
 Print and Digital Service
 Advertising Placement
 Statewide Radio Network Advertising

 Customer Relationship Development Process/Systems

Background Information

John has been coaching, training and leading small business owners in radio, insurance, information technology, printing, sales and business for over 30 years. After a 20 year career in radio sales and sales management, where he helped generate over $10MM in sales, John joined Certified Speaking Professional and Professional Sales Trainer Chris Lytle as the Director of Marketing to launch a successful web-based, e-learning sales training system. This start up grew to over $2MM in sales revenues in 2 years. Seeing that the future was in helping other business owners increase sales, John branched out by working in the Outdoor Advertising industry with Adams Outdoor, before becoming the Sales and Marketing Director of a successful kitchen design and build firm in Madison and Milwaukee, Dream Rooms by Dream Kitchens.

Over the years John has coached numerous area business leaders and companies on effective ways to increase sales, generate new revenue and improve personnel effectiveness. John has served as President of the Middleton Chamber of Commerce and is a featured presenter and facilitator for the Madison Area Chamber of Commerce Business Roundtables.
In May of 2000 John was featured in Selling Power Magazine in a story titled, “Probing For Real Objections,” under the skills workshop heading.
In September of 2000 John was featured again in Selling Power Magazine in an article titled, “Win Back Lost Accounts”.

E-mail John Russell

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