- Marketing & Sales
- Organizational Development & Planning
3873 Nakoma Road
Madison, WI 53711
I believe it's essential to do a good job saying the right thing.
I define effective advertising as planned communication that achieves predetermined objectives developed cooperatively by the client and myself. It is an outgrowth of a disciplined planning process that reviews client objectives, product strengths and weaknesses, competition, target market segments and customer needs. It is directed at a preselected target audience, and has as its focus a preselected market position, both of which have been clearly defined. It uses media that reaches the target audience in an efficient and cost-effective manner.
- Branding/Logo Design: Madison community center, national real estate companies, national assisted living franchise, a health care foundation and for business-to-business manufacturers including specialized tubing.
- Business/Communication plans: For start-ups and established companies.
- Website Development and Internet Strategies: For business-to-business, consumer, retail and organizations.
- Advertising Campaigns: Ads, brochures, direct mail and PR for consumer brands, business-to-business manufacturers, condominium developments and seniors.
FREE initial consultation. In order to act as an intelligent partner, it is necessary that I know as much as you can tell me about your firm, your competitors, your markets, and your products or services. I start by asking questions and developing a confidential Client Profile to learn about your marketing objectives and current activities.
Types of industries served: Manufacturing, Alternative energy, Internet, technology, business-to-business, retail, service, agriculture, aging/seniors and housing/real estate development.
Copywriting and Design Services:
Creative writing and design services for a full range of advertising, sales promotion and PR projects.
Consultation and Planning:
Consulting and planning for all aspects of a project, through implementation for your marketing, advertising and public relations projects.
Concept and research of domain names, consultation, website design, search engine optimization (SEO), e-commerce integration, development and promotion of website in both traditional media and online.
Corporate Identification/Branding/Logo Design:
Planning and design of symbols and wordmarks, and the application of design elements to materials, including the writing and development of corporate identity programs.
Consultation for planning and execution of original or ongoing PR programs for the corporate and private sector, as well as comprehensive media liaison.
Complete creative design services for annual reports, brochures, advertisements, direct mail, packaging, trade show exhibits, newsletters and all types of advertising and sales support materials.
Management services for preliminary and comprehensive market evaluations including program planning, questionnaire development, interviewing, tabulation, analysis and presentation.
- Strategic Planning :
Providing strategic planning services as a member of Van Mell Associates Question-Based Business Planning team of consultants.
I have over 30 years of experience in marketing and advertising. I’ve has assisted numerous established and start-up businesses with strategic planning, marketing direction, advertising and corporate communications.
Over the years, I have done work for a variety of clients including: Avcore; Natural Ice; Strategic Growth Group; Capital Growth Madison Marquette; Stone House Development; The Alexander Companies, Inc.; RHS Companies, Inc.; Van Mell Associates; Cat Care Clinic; Interspond; Stop Think, LLC; Kennedy Place; The Madison Mark; Keller Real Estate Group; Blue Green Trading Company; Finnigan; FrugalTronics; Wyngaard & Associates; Environmental Strategists; MasonWoods (a retirement community in Shawano, Wisconsin); Wick Homes; The North American Insurance Company on their joint venture with AAA Life Insurance to market MediGap insurance; Heartland Properties, Inc.; Heartland Retirement Services, Inc; Medalist Industries; Woodland Communications/Oscar Mayer; Great Lakes Higher Education Corporation; The Great Lakes Companies, Inc.; The Madison Metropolitan Sewerage District; SupraNet Communications, Inc.; Community Business Bank; TEEL Plastics; SeniorNavigator.com; the Virginia Health Care Foundation; Quad Capital; GeoAnalytics, Genetics Computer Group., Starcraft (boats and campers); Woodside (a retirement community near Sault Ste. Marie, Michigan); The Grand Traverse Hilton; Composite Technologies (then a division of the Delorean Car Company); Champion Homes; Medic East (the first immediate care center in Madison); Indiana Cablevision; Fotchman Motor Company; CB Chocolates; Ulker Foods and BonFaire America.
I have a B.A. in Communications Arts from Michigan State University where I majored in advertising and took numerous marketing, research and consumer behavior courses.