Kitson Marketing InTimeTools
Consultant Name
Robyn Kitson
Categories
- Marketing & Sales
- Information Management
Contact Information
Address
200 E. Verona Ave. #100
Verona WI 53593
Phone
608-807-0003
608-628-2104 (mobile)
Web
http://www.intimetools.com
E-mail Robyn Kitson
Introduction
Kitson Marketing InTimeTools, over the last decade, has helped companies blend technology tools into how they do their sales and marketing. We focus on the strategies and technologies of Customer Relationship Management (CRM) and partner with our clients to:
- Increase sales
- Boost productivity
- Build brand
- Strengthen customer relationships
Services
CRM (Customer Relationship Management)
- Provide a customized approach to tailor your technology to fit your systems and procedures.
- Work with top-level management in implementing an effective CRM program, complete with the planning, coaching and training necessary.
- Consult, as needed, ongoing.
Marketing Research and Planning
Kitson Marketing InTimeTools takes an in-depth look at your business and your market (industry growth patterns, emerging/shrinking markets, demand curves, market segmentation, competitive analysis). We go one-on-one with your customers to understand their opinions, their observations, and their thinking processes. Then we analyze the information gleaned for strengths, weaknesses, opportunities, obstacles and motivations. We help you:
- Identify your best target markets
- Differentiate your key prospects and customers
- Interact with your top customers
- Customize your marketing message to affect your customer’s decisions
Technology Tools
We help companies put technology tools to work in implementing their sales and marketing strategies. These tools include:
- CRM technology; web site content management systems, intranet and extranet capabilities, ecommerce, communication and community builders, email marketing…and functions for most types of online marketing.
Hosting
- Web sites
- Web applications
Training and Support
- For the technology we implement, we offer on-going training and support
Background Information
Kitson Marketing, Inc. was founded in 1987 and we grew our business particularly in the areas of catalog and tradeshow marketing for manufacturers, distributors and dealers.
In 1999, we added a web application division to our company called InTimeTools®, where we would specifically address the communication needs within the inside sales channel. We hired programmers and wrote code, tested and developed our own products, which are mission critical to our clients using them today.
We learned a lot this past decade of being on the front lines of web application development and have amassed a rich knowledge base of how technology works…the detail of infrastructure as well as the concepts behind it. Very importantly, we experienced the nuances of the “people part” of incorporating technology…the learning curve, working with people in implementing change, communicating the benefits, and building the understanding of how to use the application.
Today, we don’t develop our own products anymore. We’ve found others that do it exceedingly well. And we’ve applied our own research capabilities to uncovering the best of the best that’s available. We can custom-fit to your needs.
Our niche is in working with companies to bridge sales and marketing strategies and systems with the most effective technology tools.
Robyn Kitson began her career in newspaper sales at Isthmus Publishing (1980-1982), then went on to be promotions director at the Madison Civic Center (1982-1987). She opened Kitson Marketing, Inc. in September of 1987.