DMOproz (formerly Zeitgeist Consulting)

Consultant Name

Bill Geist


  • Organizational Development & Planning
  • Marketing & Sales

Contact Information


801 Woodward Drive
Madison WI 53704



E-mail Bill Geist


DMOproz (formerly Zeitgeist Consulting) works primarily in the Destination Marketing field, assisting Convention & Visitors Bureaus, State and Provincial Tourism Offices and private sector tourism attractions and facilities in the areas of Destination Visioning, Strategic Planning, Organizational Governance and Political Advocacy. DMOproz Chief Instigator Bill Geist is the author of Destination Leadership and is an accomplished speaker on consumer trends, legislative advocacy and community development across the Americas.


Strategic Planning.

Marketing Plan Review and Recommendations.

Political Advocacy.

Destinational Review.

Organizational Review.

Keynote and Workshop Presentations.

Background Information

Bill Geist is the President of DMOproz (formerly Zeitgeist Consulting), a firm specializing in strategic planning, governance, marketing and legislative issues for Destination Marketing Organizations, tourism-focused Chambers of Commerce, Economic Development organizations and communities. Bill is the author of Destination Leadership and a contributor to Fundamentals in Destination Marketing.

He has provided consulting services to over 200 Destination Marketing Organizations since 1995 and is a popular speaker on marketing, trends and community development across North America. He has also served as a guest lecturer on Internet Marketing at the University of Wisconsin's Small Business Development Center.

Prior to forming DMOproz, Bill served as the President/CEO of the Greater Madison (WI) Convention & Visitors Bureau from 1990-1995. During his tenure, he was the lead spokesperson and co-strategist for the successful public referendum fight to build the Frank Lloyd Wright-designed Monona Terrace Convention Center. He also succeeded in doubling the Bureau's sales and marketing budget and oversaw the launch of one of the Top 25 Marathons in the nation.

Before moving to the Madison CVB, Bill led the Kankakee County (IL) CVB and landed the first multi-year contract ever awarded for the American Power Boat Association's National Outboard Championships. Prior to his CVB work, he held various management and programming positions with broadcast media in the Chicago area.

Bill has served as the President of the Wisconsin Association of Convention & Visitors Bureaus and the Vice-Chairman of the Board of Directors of the Wisconsin Tourism Federation. Past associations have included stints as Vice-Chair of the Wisconsin Governor's Council on Tourism and the past Chair of the Wisconsin Professional Speakers Association.

Bill holds an Executive MBA from the University of Wisconsin and a Bachelor of Arts degree in Political Science from Kenyon College.

E-mail Bill Geist

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