Ellen Foley Ink, LLC

Consultant Name

Ellen Foley

Categories

  • Organizational Development & Planning
  • Marketing & Sales

Contact Information

Address

7432 Cedar Creek Trl
Madison, Wi. 53717

Phone

608-444-7065

Web

http://ellenfoleyink.com
E-mail Ellen Foley

Introduction

Ellen Foley Ink offers senior-executive-level consulting that provides solutions to management challenges, particularly digital and traditional marketing/sales, media and communications.

Founder Ellen Foley’s strengths include:

  • 20+ years on corporate operating committees in publishing, media, higher education, health insurance and government contracting
  • Editor-in-chief at the Wisconsin State Journal
  • Leader of the $134 million successful 2010 referendum at Madison College
  • Reporting and editing positions in Milwaukee, Detroit, Minneapolis, Kansas City, Philadelphia and Madison, Wi.
  • Board positions on five local non-profits, one national non-profit and three national industry trade associations
  • Member of three University of Wisconsin -- Madison advisory boards
  • Executive Development Program at The Wharton School of the University of Pennsylvania
  • Award-winning writer and coach

Services

Foley Ink taps Ellen’s more than 25 years as a nationally recognized newspaper editor and corporate executive in the health care field to increase your company’s sales through marketing and communications.

One recent client said, “Ellen is going to teach us to talk.”

Besides creating one voice for a company (otherwise known as talking), Foley Ink services include:

  • Business Strategy including audience targeting, segmenting, market development
  • Strategies to increase sales for start-up and small- and medium-sized companies
  • Lead generation
  • Branding for any size company
  • Social media strategies and riveting content
  • Email marketing
  • Media and reputation management
  • Public relations planning (press releases, trade publications, etc.)
  • Rewriting, writing web pages to enhance the user experience, SEO
  • Analytics and reporting
  • White paper, thought leadership strategy and writing
  • Speechwriting, biographies, company histories, annual reports

 

Recent Foley Ink engagements include:

  • Six-month engagement in Business Strategy and Marketing planning at a health analytics company for six months
  • Social media strategy for a national consumer sales company yielding a 200 percent increase in social engagement over three months
  • Reputation management for a community figure who did NOT want a mention in the media
  • Media relations for a health care services company with a complicated legal challenge
  • Successful media placement and engagement of a company ESOP announcement to employees and the community
  • Statewide media coverage of a construction company’s major leadership change
  • Speaker at a national women’s health care leader forum in San Diego
  • A family-run company's collateral, staff and media releases for layoff 
  • Six-month pro-bono rebranding of Reach Dane, a national renown Head Start agency, formerly known as Dane County Parent Council 

Background Information

Recent Foley Ink engagements include:

  • Six-month Business Strategy and Marketing engagement at a health analytics startup company
  • Social media strategy for a national consumer sales company yielding a 200 percent increase in social engagement over three months
  • Reputation management for a community figure who did NOT want a mention in the media
  • Media relations for a health care services company with a complicated legal challenge
  • Successful media placement and engagement of a company ESOP announcement to employees and the community
  • Statewide media coverage of a construction company’s major leadership change
  • Speaker at a national women’s health care leader forum in San Diego
  • A family-run company's collateral, staff and media releases for layoff
  • Six-month pro-bono rebranding of Reach Dane, a national renown Head Start agency, formerly known as Dane County Parent Council

Education

University of Wisconsin -- Madison - M.A. Journalism
University of Wisconsin -- Madison - B.A. with honors Political Science
The Wharton School of the University of Pennsylvania - Executive Development Program

 

Selected Professional Affiliations

  • Board of the Center for Journalism Ethics, University of Wisconsin -- Madison
  • Instructor, Edgewood College School of Business
  • Pulitzer Prize Finalist. State Journal editorial board honored for campaign to stop excessive veto power by Governor.
  • Athena Award. Madison Business Forum recognized Ellen’s creativity and initiative in business, her valuable service to improve the quality of life in the community, and her initiative in helping women develop skills.
  • 11 Regional and National Addys Awards in 2016 and 5 in 2017 from the American Advertising Association. WPS team entries on branding campaign, and other collateral
  • Women Business Leaders in Health Care Advisory Council, a national organization of female senior executives in a range of health careers


Past Executive Experience

Senior Vice President of Corporate Communications at WPS Health Solutions (WPS) (Built in three years a 20-person award-winning team in Marketing, Communications, Media Relations, Advertising, Corporate Events and Community Relations)

Vice President of WPS Charitable Foundation

Executive Director/ Communications and Community Development at Madison Area Technical College (Madison College)  (Member of president’s executive team; Leader of successful $134 million referendum at 40,000-student college covering 12 counties)                                

Editor / Chief executive officer of the newsroom, Wisconsin State Journal (Journalist-in-Chief and member of the Capital Newspapers Inc. Publishers’ Team)

Managing Editor of The Philadelphia Daily News (Member of Daily News/Inquirer executive team of then-Fortune 700, publicly-traded company. Managed 175 staffers and annual budget of $20 million.)

Assistant Managing Editor of the Kansas City Star (Staff representative on operating committee)

 

E-mail Ellen Foley

Contact Info:
Additional Information: