Ruthless Editor
Consultant Name
Kathleen Watson
Categories
- Writing
- Marketing & Sales
Contact Information
Address
Wisconsin and Arizona
Phone
800.581.1808
262.366.1465 (mobile)
Web
http://www.RuthlessEditor.com
E-mail Kathleen Watson
Introduction
Ruthless Editor (formerly The Word Works) provides writing and editing services for organizations that realize the power of well-chosen words. Founder and principal Kathy Watson has experience in manufacturing, construction, the financial industry, youth treatment and senior care, real estate, insurance and benefits, property management, health care, education and the world of nonprofits.
A creative, proficient writer and self-proclaimed ruthless editor, Kathy collaborates with graphic designers, illustrators, photographers and printers to manage your entire project. Her team's behind-the-scenes work makes you and your organization look good.
Services
Kathy's comprehensive writing experience includes:
- newsletters
- press releases
- brochures
- articles for trade publications
- company histories
- text for Web sites, e-mail and direct-mail marketing
Collaborating with talented specialists in several fields enables Kathy to handle every aspect of your project from conception to completion.
- writing
- editing
- graphic design
- illustration
- photography
- printing
What clients say ...
"Kathy helped us for 10 years before we decided we needed an in-house marketing coordinator. She assisted with a variety of marketing, advertising and public relations activities: newsletters, brochures, RFPs, Web text, magazine articles and press releases. In fact, when Kathy was handling our publicity, I often got comments about the frequency of our media exposure."
Mark Cullen, Chairman
J.P Cullen & Sons Inc.
Janesville, Wis.
"Kathy turned my rough manuscript into one worthy of being published. She is a master of the written word, and her expert suggestions were critical for readers, yet gentle and educational to me. When writing on complex subjects, as I often do, I have found it common for editors to change the tone and intent of a passage when suggesting a rewrite. In contrast, Kathy's recommendations were sensitive to preserve the thought that I wanted to express."
Joe Campana, Ph.D.
J. Campana & Associates
Madison, Wis.
"Kathy came highly recommended to me for her respected writing and editing skills as well as her professionalism. As I worked through the steps of launching a consulting practice, she guided me in preparing text for my Web site and other promotional pieces, providing valued insight and expertise on words and phrases that concisely present my credentials and experience. She collaborated with my webmaster, paying scrupulous attention to detail on content and sequencing of information. I highly recommend Kathy to anyone seeking the writing, editing, marketing and consulting services she provides.”
Dennis Dembiec, P.E., Principal
Dembiec Municipal Engineering
Birmingham, Mich.
"Kathy capably produced newsletters for both internal and external audiences, and she developed good working relationships at all levels of the company. She also applied her expertise to editing employee manuals for my clients; she has a knack for converting complex ideas into understandable thoughts and language. I could always trust Kathy with confidential information."
Jon Dahle, President
Dahle & Associates LLC
Lake Mills, Wis.
"I especially appreciated Kathy's ability to listen to my sometimes rambling thoughts, and then put them together in a coherent way that made sense to readers and reflected well on me and on Hufcor."
Jim Landherr, President
Hufcor
Janesville, Wis.
"Kathy coordinates everything. I don't have to get involved in trying to get folks to submit articles or provide input for our newsletter. She knows how to word things just right, always keeping in mind how material will be perceived by readers. Her editing skills are the best! She also takes care of the layout and printing. If it weren't for Kathy, we wouldn't be able to provide a meaningful newsletter for our employees."
Judy Van Goethem, Vice President of HR
North Shore Bank
Brookfield, Wis.
“The strength of Kathy's services is her expertise in project management. Her network of collaborators has been a huge contribution to the pieces we have produced. In addition to her role as a meticulous editor, she brings enthusiastic and talented photographers, designers and printers to the project. Kathy manages the process from start to finish, balancing creative goals with the realities of a timeline.”
Kurt Zimmerman, Associate Director
Master of Science in Biotechnology Program
University of Wisconsin-Madison
Madison, Wis.
"Kathy ensured that our newsletter was published on a regular basis and that the writing and design were of the highest quality. She wrote descriptions of various production functions, profiles of employees, articles about how our products were used in the field, new-product introductions, and safety in our plants."
Steve Scaccia, President [former]
Freedom Plastics Inc.
Janesville, Wis.
Background Information
Kathy Watson has since 1989 been helping organizations communicate effectively with both internal and external audiences.
A magna cum laude graduate of the University of Wisconsin-Whitewater with a B.A. in communication (public relations emphasis), Kathy also holds an M.S. in communication from Northwestern University, Evanston, Ill.