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  • March 11, 2024 7:53 AM | Candy Phelps

    By Candy Phelps

    People use Google, the most popular search engine, to perform 3.5 billion searches a day! Today, if your consulting business doesn’t have a website, it might as well not exist to the millions of people using search engines to find products and services.

    Search engine optimization (SEO) is the process of optimizing your website and creating content that ranks well on the Google search results pages. The higher you rank, the more traffic your website will get, and ultimately the more revenue you will drive.

    There is no magic bullet to get the coveted top spots on Google (other than paid ads, of course). You have to earn it! The good news is, if you are willing to put in some work, you don’t need a big budget to see results.

    Read these top 5 tips from an SEO consultant to learn more about search engines and the things you can do to improve your ranking on Google.

    People Still Read

    People constantly say to us, “No one reads anymore, so I don’t want my website to have a lot of text.”

    While it’s true that video and audio content are growing in popularity (more on that later), certain types of long-form written content are still being read and ranking very well on search engines like Google.

    Long-form content (typically 2,000 words or longer) on your website might include things like:

    • Answers to Frequently Asked Questions
    • How-to articles
    • Case studies
    • Behind the scenes / process
    • Buyer’s guides
    • Sales landing pages
    • Lists and in-depth reviews (best of, top 10, etc.)
    • Storytelling and long-form journalism

    Your goal when creating long-form, high-ranking content is to create a combination of high-quality, trustworthy, useful, interesting, and remarkable content. Keep in mind if the article is long, it should also likely include images, videos, graphics, tools, downloads or anything else that the user might find useful. In addition, you’ll want to format the content with headers, bullets and other elements that will make it easy to skim.

    When you create a piece of great content, users will stay on your page to read the in-depth content, which is a great signal for Google that your content is high quality.

    Words on Your Website Matter

    When designing your website, and also any content you create later such as blog articles, services pages, etc. keep in mind that the actual words you use on the site matter.

    Keyword research is the process of using a data aggregation tool to learn what people are searching on the Internet and how many people are searching for it.

    By using a free tool such as Neil Patel’s Uber Suggest, you can test your assumptions about what you think users would type into Google to find a business like yours.

    Once you know the correct keywords to use on the site, you’ll want to optimize each page for a different keyword phrase. Use those words in the page title, the body copy, in links and in the meta title and meta description of the page.

    Video Content is High Value

    There is no doubt that consumer preference for video is rising, especially among Millenials. Video content is quickly becoming one of the most high value types of content you can have on your website to help you rank for Google.

    Videos engage multiple senses and convey emotion better than plain written copy or still photos. Because of that, videos are simply more engaging and can hold people’s attention longer.

    Videos help your SEO by keeping people on your website for longer (also known as “dwell time”), which is a signal to Google that your website has good content.

    In addition to video content on your website, YouTube has quickly become the second largest search engine in the world with over a global billion users. So even if you never post the video on your website, your business can still get found on YouTube.

    Video content may take more effort and resources to produce, but your effort will most certainly pay off in the way of search engine optimization.

    User Intent is Intuitive 

    Without doing a bunch of keyword research, it’s actually not difficult to try to guess what types of things people might type into Google, just by looking at your own user behavior when it comes to searching the Internet.

    User intent is the concept behind understanding how people search on the Internet and why.

    Think about the last time you went to buy a new laptop. Maybe you searched for “best laptops 2021.” The user intent of this query is pretty obvious. You are a potential buyer, but you’re not yet ready to buy. You’re still in the research phase. So Google’s top results are likely going to show you a review website that runs down the best laptops that came out in 2021. This is the type of content that will be most helpful to you at this phase in the buying process.

    Once you have narrowed it down to a few laptops, you might search for “Inspiron 15 5000 Laptop reviews.” Then Google will likely show more in-depth reviews of this specific laptop from trustworthy sites (that’s where that long-form content will shine).

    When you are ready to buy and you want to check prices, you might type in “buy Inspiron 15 5000 Laptop.” This is where the product page for the Inspiron laptop will likely be in the top results, as well as websites or marketplaces that sell that model such as Amazon or Best Buy.

    When you do your keyword research for your own website, consider what the user intent is during each phase of the sales funnel or buying process, and create content that meets those needs.

    SEO Takes Ongoing Work

    The process of optimizing your website for Google or other search engines is not a one-time thing. There are many technical aspects to SEO that are performed when your website is created that happen only one time. However, to have truly good search engine optimization and ongoing benefits from SEO, it takes an ongoing commitment of time and/or money.

    The amount of resources you will have to invest is dependent on how competitive your industry is on Google and how much effort those competitors are putting in. It’s a bit of an arms race. If you are ranking one day for a particular keyword, but then your competitor creates a better piece of content, you’ll lose your position. But then you also have the opportunity to improve your position with more optimization or new content.

    In the end, Google will always award the website that has the best, most relevant content to what the user is looking for.

    Candy Phelps is the founder of Bizzy Bizzy, an innovative branding and web design agency in Madison, Wisconsin. Candy is also the author of “Grow Your SEO: Search Engine Optimization Concepts Even Your Grandma Can Understand.”


  • March 04, 2024 11:50 AM | John Russell (Administrator)

    Written by:  Roy H. Williams - Founder of Wizard Academy

    Why Your Beliefs Are Correct

    You look at life from a unique point of view.

    I do, too.

    Each of us is trapped in our own perceptual reality.

    “I have no idea what you’re talking about.”

    You and I may look at the same thing but see it differently. And that little girl over there, yes, that one, sees things differently than either of us. The woman standing next to that little girl has experienced things you and I will never experience, and her reactions to those things have changed her and formed the person she is today. She is trapped inside her own perceptual reality, just like you and me.

    “Is there a way out of it?”

    Out of what?

    “Out of the perceptual reality in which each of us is trapped.”

    When you modify your perception, you modify your reality.

    “Explain.”

    When you listen carefully to an honest person who doesn’t agree with your beliefs, you understand that they experience things differently than you do. And that is when your perceptual reality is modified, and your mind is expanded.

    “What you are describing is relativism. I believe the facts are the facts, and the truth is the truth, regardless of what you choose to believe.”

    But would you agree that things are often different than they appear to be?

    “I’m not sure what you’re saying.”

    Sometimes we trust facts that are not facts. And even when our facts are correct, the complete truth is usually far more complex than it appears to be on the surface.

    “I reject that statement. Facts are facts, and the truth is never complex; it is always plain and simple. An honest person who doesn’t see the truth has simply been misinformed.”

    I respectfully disagree.

    “Then you have been misinformed.”

    It was six men of Indostan, to learning much inclined,
    who went to see the elephant (Though all of them were blind),
    that each by observation, might satisfy his mind.

    The first approached the elephant, and, happening to fall,
    against his broad and sturdy side, at once began to bawl:
    “God bless me! but the elephant, is nothing but a wall!”

    The second feeling of the tusk, cried: “Ho! what have we here,
    so round and smooth and sharp? To me tis mighty clear,
    this wonder of an elephant, is very like a spear!”

    The third approached the animal, and, happening to take,
    the squirming trunk within his hands, “I see,” quoth he,
    the elephant is very like a snake!”

    The fourth reached out his eager hand, and felt about the knee:
    “What most this wondrous beast is like, is mighty plain,” quoth he;
    “Tis clear enough the elephant is very like a tree.”

    The fifth, who chanced to touch the ear, Said; “E’en the blindest man
    can tell what this resembles most; Deny the fact who can,
    This marvel of an elephant, is very like a fan!”

    The sixth no sooner had begun, about the beast to grope,
    than, seizing on the swinging tail, that fell within his scope,
    “I see,” quothe he, “the elephant is very like a rope!”

    And so these men of Indostan, disputed loud and long,
    each in his own opinion, exceeding stiff and strong,
    Though each was partly in the right, and all were in the wrong!

    So, oft in theologic wars, the disputants, I ween,
    tread on in utter ignorance, of what each other mean,
    and prate about the elephant, not one of them has seen!

    “Okay, so what’s your point?”

    Each of the six blind men saw a different elephant, but every one of those six elephants was far more complex than it appeared to be on the surface.

    “But if the blind men had taken time to gather all the facts, they would have seen the truth of the entire elephant.”

    That’s true.

    “Well, that’s what I do. I gather all the facts, and then I see the truth.”

    You are to be congratulated on that. You are a very special individual.

    “Thank you.”

    The rest of us suffer from availability bias and confirmation bias.

    “What are those?”

    Availability bias is the result of not having all the facts available to you. When you come to a conclusion based on the facts that are available – and you are unaware that other facts exist – your conclusion will suffer from availability bias. Think of it as a kind of blindness.

    “Well, I’m certain I’m not suffering from availability bias. My sources of information are rock solid. Beyond dispute.”

    I’m sure they are.

    “What is the other one?

    Confirmation bias.

    “What’s that?”

    Confirmation bias is the result of agreeing with information that confirms your belief, and discounting information that conflicts with your belief.

    “I’m certain I’m not doing that. I use deductive reasoning.”

    Excellent! Then you know that deductive reasoning requires you to seek out information that might disprove your belief, as you try with all your might to prove that your belief is wrong.

    “Who does that?”

    Scientists do that. At least the real ones do. Deductive reasoning is the basis of scientific method. The job of a true scientist is to work as hard as they can to disprove what they believe. And when they cannot disprove it – and no one else can disprove it – only then will it be tentatively accepted as reliable.

    “But don’t normal people just use common sense?”

    Yes. Inductive reasoning is when you look at all the facts that confirm your suspicion and then pronounce your suspicion as the truth.

    “But wait. That would be confirmation bias, wouldn’t it?”

    You are correct. And like I said earlier, you are to be congratulated; you are a very special person.

    Roy H. Williams


  • February 26, 2024 11:28 AM | John Russell (Administrator)

    As college graduation season has come to an end, there are a ton of recent grads entering the job market unsure of their future career path. With variety in day-to-day responsibilities and projects, attractive salaries, and continuous learning, a career in consulting can certainly be appealing. But, what does it take? First, consider what the definition of a consultant is. According to Merriam  Webster’s online dictionary a consultant is a person who gives professional advice or services to companies for a fee. Sounds like a fairly simple definition. However, taking this definition to look at job searches can make the simple definition a much more complicated task.

    To start, there are multiple types of Consultancies, including, but not limited to, Management Consulting, IT Consulting, and Finance and Procurement Consulting. In addition to the numerous types of consulting, there is also the need to consider the size of the consulting firm to join. They range significantly from small niche firms of less than 50 people up to the Big 4 that employ thousands. Again, the choice here stems from what the applicant deems as the best fit for them. However, no matter what type of consulting area a person would like to enter or what firm they would want to work for, there are several key characteristics that every successful consultant should possess: Having self-confidence, be a good listener, be a team player, easily cultivate and gain client trust, exhibit humility, have good communication skills, and be able to showcase expert knowledge.

    Have Self-Confidence When meeting with clients, be sure to not show or sound uncertain in the responses to their questions. Speak with authority. Specifically, when discussing client sensitive matters, present yourself as confidently as possible and avoid sounding unclear or unsure in your response.

    Exhibit Humility Humility is not thinking you are better than other people. Do not be boastful or arrogant when working with stakeholders. Remember, the individuals you are working with may have been doing the job you are now tasked to remedy or improve. Always keep in mind the client is the star in this equation and your job as the consultant is to help the client shine.

    Be a Good Listener Listening to what the client is stating their needs and problems are is the most helpful way to ensure you are going to be able to solve their problem as easily or quickly as possible. Do not assume you know everything about their challenges or business even after doing research or if you had tackled this same problem before. In addition to being a good listener, ask relevant, open-ended questions. This allows the client to realize you are listening to them and are understanding their current situation.

    Be a Team Player Development of a collaborative relationship with peers and clients is imperative to being a great consultant. Working well with others not only strengthens your skills, but it also can allow for growth of your consultancy.

    Have Good Communication Skills Communication skills are both oral and written. The ability to be a good speaker is just as important as having the ability to write clear, concise emails and presentations. Since consultants are often viewed as Subject Matter Experts, the ability to deliver a message either written or aloud is critical to being a successful consultant.

    Be Able to Showcase Expert Knowledge  Again the idea of a Subject Matter Expert (SME) arises. Your client has hired you (or your firm) because they expect you to have more expertise than their company’s internal teams or because they do not have the bandwidth of resources or time to solve the problems at hand. In all interactions with your client ensure to exhibit the knowledge you have for this particular area of expertise. Continuous education is also imperative to remain competitive and at the top of the game. You should always be reading articles, blogs, whitepapers, etc. and networking with other industry professionals to learn and maintain the knowledge that is expected from the client. Additionally, consultants should be able to take a solution from theory to realization and show their clients how to complete and maintain that solution in their environment.

    Easily Cultivate and Gain Client Trust  All these skills ultimately lead to this final characteristic of gaining your clients trust. Your engagement will not be successful if the client does not feel a sense of trust from you as the consultant. The ability to calm the concerns and show value for the money being paid by the client is imperative to the success of the engagement and the ability to earn future business from this client or by their recommendation to their network. If consulting is an area that you are interested in, keep in mind, no matter the discipline, it is a people driven business and having and developing key characteristics you can have a long, rewarding, successful career.

    About the Author:  Tracey Horrocks is a Project Manager at Source One Management Services, LLC with years of experience in procurement and strategic sourcing in an array of categories including Professional Services, Marketing, and Facilities Maintenance. In her role, Tracey serves as a pundit for developing RFPs and executing strategic sourcing strategies. Her detailed approach to supplier identification and vendor management helps clients achieve sustainable costs savings and operating efficiency.


  • February 19, 2024 9:49 AM | John Russell (Administrator)

    What are you trying to achieve for yourself, your company, your brand, product or service?  Begin by developing a better understanding these 5 factors.

    1. Presence: Measure of the brand’s social footprint

    2. Influence: Branded message adoption

    3. Perception: Emotional reaction to the brand

    4. Virality: People organically participating in conversations

    5. Resonance: Reaction to the overall conversation about the brand

    Start by customizing your message and tailoring it to each distinct customer category.

    1. What is the story telling my target customer?

    2. Why does my target customer care about this story?

    3. What sort of emotions does my story evoke?

    4. How does my story connect to the emotional needs of my target customer?

    5. How will that story incite action on behalf of my brand, product, and service?

    Create a social media/digital marketing content outline.  Develop your content delivery calendar.  Be consistent.  Measure and evaluate market response and feedback.  

    Continue to make necessary adjustments to align your content with your target audience feedback.


    Tell your story.  Tell your customers stories.  Point out the problem and discuss how valued solutions can be delivered.



  • February 13, 2024 10:47 AM | John Russell (Administrator)

    Small Business Video Tips

    In today's competitive digital landscape, more and more professionals are including video in their marketing strategy.  

    1.      Get right to the point.  What is the purpose of your video?
    2.     Viewership declines 10% for every ten seconds:  One minute = 50% loss of viewership
    3.     Determine the objective of the video
    Why are people watching this?
    What skill am I giving people access to that they didn’t have before?
    4.      What is the How To skills breakdown objective?
    5.     Make a public service announcement.
    6.     Teach a single skill with crystal clarity.
    7.     Break up your objective into 3-5 points. Most important details or facts about the subject your viewers need to know.
    8.     Use related graphics to show what you mean visually.
    9.    Relax.  Have fun with the process.


    If what you want to communicate takes longer than 1-3 minutes, create a series and post your videos over the course of several days.  Encourage comments and work to create a dialogue with your audience whenever possible.




  • February 05, 2024 9:49 AM | John Russell (Administrator)

    Five Keys to Make Sales Training Stick

    Written by Jeff Seeley, CEO Carew International

    Realizing and sustaining the benefits of sales training depend largely upon the perspective at the client organization. Many sales leaders see skills improvement as one big, momentous event – almost akin to a mass baptismal. They think that, if they take the whole sales team down to the local sales training event, they’ll all be reinvented (“saved,” if you will) from bad habits and talent deficiencies, and they’ll instantly emerge as a vastly improved organization prepared to slay the competition and gain the competitive advantage. 

    If only it was that easy!

    In reality, changing selling skills for the better is a process, not an event. It takes a sustained effort – as well as commitment and engagement – from both the organization’s leadership and from every member of the sales team. I say this as a sales training leader who has worked with hundreds of business organizations to help sales teams learn, develop, and implement new selling skills.

    I know sales professionals are often frustrated after their organization’s sales training event, and feel as though they have been dipped in the new sales philosophy and left on their own to make something of it. But there are things everyone can do to facilitate success. Here are five tips I recommend:

    1. Sales leaders and professionals must all create an environment of accountability, with leaders setting clear agreement on implementation and salespeople being made accountable to frontline managers and each other with improvements, coaching examples, and metrics.
    2. To master new selling skills, salespeople need one thing: practice! Mastery will never occur without practice – regardless of the ease or difficulty of the subject. In his book, Outliers, Malcolm Gladwell contends that it takes roughly 10,000 hours to become skilled enough to be considered an expert in any area. Salespeople should take every opportunity to use their new skills right away.
    3. Everyone must “lead” the transformation. With the ratio of sales professionals to managers skyrocketing, peer development has become increasingly important. Sales professionals should not only use their new selling skills daily, but also model that behavior and coach colleagues at every opportunity. This helps the entire sales team visualize effective sales behaviors and the exceptional customer experience they are capable of providing.
    4. Use selling skills as part of the sales process. New selling skills are knowledge; sales process is habit. Think of it this way: someone with heart disease learns about healthy eating. That’s knowledge. However, if the person doesn’t follow up with proper habits (eating the right foods, exercising, etc.), he or she won’t see results. Selling skills will have little to no impact if they’re not incorporated into your sales process and then used habitually. (That includes everyone in the sales organization, including field sales, inside sales, sales operations, and managers.)
    5. Sales leaders should build recognition and rewards into the new sales training initiative. Ask key senior sales professionals to look for opportunities to publicly recognize salespeople for using their new skills – and highlight their successful results. In addition, peer recognition can be a powerful motivator. Sales managers should encourage salespeople to share their successes; this can be easily done in regular sales meetings or conference calls, or in an email to the entire sales team. These acts will spread awareness of how the program is gaining traction and having positive effects throughout the organization.

    Breaking old habits may be the most difficult part of a sales-training transformation. It takes patience, practice, reinforcement, and recognition to reprogram our thinking and change our behavior.

    Learning new selling skills represents a courageous, personal transformation, and everyone can take pride in that self-improvement. Remember, the ultimate payoff will show up in higher commissions, improved customer satisfaction, and a competitive advantage for the company.


  • January 30, 2024 12:41 PM | Tara Ingalls (Administrator)

    By Amanda Kevin, Founder of ExpeditionHR


    As business owners and leaders, we typically find ourselves caught up in the day-to-day execution and “doing” of our work, and forget the reason why we’re here. The reason why we chose to create our own business in the first place, and why we continue to press forward.

     

    I’m here today to encourage you to hop off the hamster wheel, and turn inward. Reflect on the beliefs you hold true, and the difficult decisions that you had to make to get where you are. When we take time to do this, and solidify our core values, we bring purpose back into our every day work, our decision making and the vision for our business.

     

    Decision-Making Framework

    When faced with a decision, challenge or opportunity, your core values can serve as a decision-making framework, providing a basis for choice and action. For this example we’ll say that your core values are authenticity, integrity and kindness.

     

    For example sake, let’s say that you were approached with an opportunity to partner with another business on a long-term project. This type of endeavor is somewhat out of your wheelhouse, but you’re intrigued by the idea and opportunity it could create for you and your business. Ask yourself…

    • Will this partnership uphold you and your business in an authentic way?
    • Can you complete the project with integrity?
    • Will the partnership be managed in a pleasant, kind way?

     

    Are you able to confidently say yes to these questions? If the answer is undoubtedly yes - then this partnership is likely a good move. Should you find yourself answering no to any of these questions, or your gut is tapping you on the shoulder to say something is off here, it should be a signal for you, a red flag, that something isn’t quite right. Maybe it’s not a good option for you at this time, or you just need to gather additional context to make a better, more informed decision.

     

    Your Why

    Every solopreneur started their business for a reason. You, yes you, are here for a reason. Maybe it was to support your family in a different way, escape your big corporate job or to pursue a passion. Regardless of what triggered the action, it all started with your why.

    To identify your why, ask yourself:

    • What prompted me to start this business?
    • Why is the work that I’m doing important? Why does it matter?
    • Who is the community that I serve and why did I choose them? Why should they want me?

    Maybe your why has since changed from when you first started - that’s okay! Your why, will help communicate the personality and character of your business, in turn, creating a unique brand identity and core values that are completely yours.

     

    Future Alignment

    You may forever operate as a solopreneur, or you may eventually expand out and hire an employee(s) to help support operations. Having established core values can help attract individuals who share similar values and beliefs as you. It’s really important early on to find employees that are like-minded, bought into your vision and can contribute to creating that cohesive work environment.

     

    PS - this too can be true for finding your ideal clients!

     

    The Exercise

    Utilize some of the concepts in this blog to get your core value gears turning! I’ll even help get you started with a few tips and tricks.

     

          The first step is easy. Take a minute (or two) to pause. Once you’ve found some clarity, lean inward…

          Reflect.

          Discover your why
          Reflect on past personal experiences - those times when you felt truly fulfilled and happy
          Explore your beliefs - right vs wrong, fairness and justice
          Imagine your ideal future - what impact do you want on the world?
          Seek feedback - Ask friends, family and colleagues about the values they see in you.

          Implement them into your everyday business and decision making framework.

          Revisit and refine.

     

    If you are a visual, hands-on learner, try creating a vision board. Start with a blank sheet of 8.5 x 11 paper and fill it with clippings and photos of all the things you envision for your business. It can help bring your vision to life!

     

    Core values truly are multifaceted. We know the benefits of cultivating them, and as you begin to have more awareness of them in your everyday life, I am certain that new uses will be discovered.


    -----

    Amanda Kevin is the Founder of ExpeditionHR. Leveraging her 10+ years of experience building HR functions for several high growth startups, her passion is in creating a fulfilling and meaningful employee experience. Through alleviating compliance stressors, creating policy that upholds workplace culture, and creating a work environment that professionals will be drawn to, ExpeditionHR will guide small business owners towards fulfilling their wildest dreams.


  • January 30, 2024 11:10 AM | John Russell (Administrator)

    Setting Goals For The New Year
    Where do you start?         With yourself!

    Things Leaders Do

    1.      Take Personal Responsibility

    Build teams and place others first.  It’s not about you.

    2. Simplify Constantly
    Clearly explain the top three things you’re working on.

    3.      Understand Breadth, Depth and Context
    How do you fit and respond?

    4.     The importance of alignment and time management
    Set priorities, measure outcomes and communicate to others.

    5.     Leaders learn constantly and also have time to teach
    Teach others of your value and ability.  Share what you’ve learned.

    6.     Stay true to your own style

    Become self-aware.  Every morning ask, what three things could I have done better yesterday?#@#_WA_-_CURSOR_-_POINT_#@#7.

     7. Manage by setting boundaries with freedom in the middle
    Commitment, passion, trust and teamwork are boundaries.  Protect them.

    8.     Stay disciplined and detailed
    Personally intervene on things that are important to you, your customers, your team and your company.

    9.     Leave a few things unsaid
    Sometimes being an active listener is more effective than a personal position.
    What’s best for the team?

    10. Like people.
    You have chosen to be here.  Understand others, be fair and put your best effort forward.

     “The reason most people never reach their goals is that they don’t define them, learn about them or even seriously consider them as believable or achievable.  Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.” 

    Denis Waitley

    Whatever It Takes!

    • You alone are responsible for the quality of your work and the quality of your life.
    • Give yourself the freedom to grow and expand.  Say YES to your own potential.
    • Dream big and use the power of your imagination.
    • Without action, your dream, your goal or plan has little meaning in the world.

    Writing Your Goals

    Clearly describe the results (goals) of what you want that you can control and write them down.

    Define why these results are important to you.  Be certain of your desire to achieve these goals and focus on the solution rather than the problem.

    List the likely obstacles that you will have to overcome to achieve the results and identify where you can get help.  Reach out for help today!

    List the realistic capabilities, strategies and knowledge you will need to achieve these results.

    Write a specific, measurable action plan, defining each step to achieve the results.  Express your goals in terms of specific events and actions.

    Create accountability by specifying a timeline to achieve your goals.

    Progress = Milestones

    How you spend your time everyday matters.

    Persevere

    Stay positive

    Pay attention to details and prepare your action plan.

    Build your own network of advocates, your personal promoter network.

     “Like all of us, you are spending the minutes, hours, and days of your life in the pursuit of something and your are buying it with your very life.  Have you inspected the package?  Are you chasing what you really want?” 

    “Pursue your goals with ferocity and singularity of purpose.  When you choose a goal to pursue, do you ask, “Is this a mountain I’m willing to die on?”   - Roy H. Williams

    Take Action Today!
    Write down your goals, put the steps necessary to reach your goal in your planner and set a date by which you will have made progress towards achieving those goals.


    Why I Have No Goals

    “Goal,” in my experience, is a favorite word of people who talk and dream and dream and talk. And then they get together to “network” with other talkers. There’s always a lot of noise in these meetings but it’s unlikely than anything of consequence is going to happen. People who chatter about goals are rarely willing to die on that mountain.

    I have no goals. But I do have plans.

    A plan puts you in motion toward a destination. The destination you choose is irrelevant.
    It is (1.) motion, (2.) determination and (3.) commitment that separate destination-reaching explorers from goal-setting chipmunks.

     “Am I willing to die on this mountain?”

    “Intent.” That’s the word. Plans have intent. Goals do not.

    A goal without a plan is wishful thinking.
    A plan without action is self-delusion.

    1. What are you trying to make happen?
    2. How will you measure success? 

    3. What’s the first thing you need to do to get started?

    How to Use Goals to Create a High-Performance Sales Culture

    Goals must meet four criteria:

    1) The goal must be simple enough to be clearly understood.
    Overly complicated or ambiguous goals are doomed from the get-go. If your team members can’t understand what the goal is, they’ll never latch on to it.

    Don’t confuse simplicity with easily accomplished. . Sir Edmund Hillary’s goal was to be the first to reach the summit of Mount Everest – simple and clear, but certainly not easy to accomplish.

    2) The goal must be (just) achievable.
    If goals are too easy, they’re not very useful. On the other hand, if goals are seen as impossible, your team will only end up discouraged and frustrated. Remember that goals are not one-size-fits-all. What is achievable for one person or team may be out of reach for another.  While reaching the summit of Everest is certainly achievable with the right preparation, determination, skill, and support (658 people summited last year), it is not an achievable goal for the vast majority of the population.

    3) The goal must be meaningful.
    People look to leaders for a vision and to help them become part of something bigger than they could achieve alone. If you cannot tie your goal to anything meaningful, you won’t inspire the necessary enthusiasm among your team to struggle to achieve it.  To have a fair chance at conquering Everest, where 1 in 10 people loses his or her life, the endeavor must make profound sense to you and your family physically, emotionally, and spiritually. 

    4) The goal must be worth fighting for.
    Goals require work and discipline. When the chips are down and the road ahead still looks long, people must be able to revisit their intention to achieve the goal and say, “This will be worth it. I will do what it takes to prevail.”

    Some organizations have not gotten the memo about goals, and they wonder why their teams are underperforming. More often than not, we find in these types of organizations that leaders are setting goals that are unclear, meaningless, impossible to achieve, too easy to achieve, or not seen as worth the effort in the eyes of their people.

    The next time you set a goal for your team, make sure it’s simple, achievable, meaningful, and worth fighting for. When you are crystal clear about where your organization is headed and how you’re going to get there, you can see amazing results from the top of the world. 


  • January 22, 2024 9:54 AM | John Russell (Administrator)

    Madison Area Business Consultants welcomes people from all walks of life.

    We pride ourselves on being a diverse, equitable and inclusive organization.

    Here's a different perspective from the leader of Tibet and Tibetan Buddhism.


    Compassion and the Individual

    Tenzin Gyatso; The Fourteenth Dalai Lama

     The purpose of life

    ONE GREAT QUESTION underlies our experience, whether we think about it consciously or not: What is the purpose of life?  I have considered this question and would like to share my thoughts in the hope that they may be of direct, practical benefit to those who read them.

    I believe that the purpose of life is to be happy.  From the moment of birth, every human being wants happiness and does not want suffering.  Neither social conditioning nor education nor ideology affect this.  From the very core of our being, we simply desire contentment.  I don’t know whether the universe, with its countless galaxies, stars and planets, has a deeper meaning or not, but at the very least, it is clear that we humans who live on this earth face the task of making a happy life for ourselves.  Therefore, it is important to discover what will bring about the greatest degree of happiness.

    How to achieve happiness

    For a start, it is possible to divide every kind of happiness and suffering into two main categories: mental and physical.  Of the two, it is the mind that exerts the greatest influence on most of us.  Unless we are either gravely ill or deprived of basic necessities, our physical condition plays a secondary role in life.  If the body is content, we virtually ignore it. The mind, however, registers every event, no matter how small. Hence we should devote our most serious efforts to bringing about mental peace.

    From my own limited experience I have found that the greatest degree of inner tranquility comes from the development of love and compassion.

    The more we care for the happiness of others, the greater our own sense of well-being becomes. Cultivating a close, warm-hearted feeling for others automatically puts the mind at ease. This helps remove whatever fears or insecurities we may have and gives us the strength to cope with any obstacles we encounter. It is the ultimate source of success in life.

    As long as we live in this world we are bound to encounter problems. If, at such times, we lose hope and become discouraged, we diminish our ability to face difficulties. If, on the other hand, we remember that it is not just ourselves but every one who has to undergo suffering, this more realistic perspective will increase our determination and capacity to overcome troubles. Indeed, with this attitude, each new obstacle can be seen as yet another valuable opportunity to improve our mind!

    Thus we can strive gradually to become more compassionate, that is we can develop both genuine sympathy for others’ suffering and the will to help remove their pain. As a result, our own serenity and inner strength will increase.

    Our need for love

    Ultimately, the reason why love and compassion bring the greatest happiness is simply that our nature cherishes them above all else. The need for love lies at the very foundation of human existence. It results from the profound interdependence we all share with one another. However capable and skillful an individual may be, left alone, he or she will not survive. However vigorous and independent one may feel during the most prosperous periods of life, when one is sick or very young or very old, one must depend on the support of others.

    Independence, of course, is a fundamental law of nature. Not only higher forms of life but also many of the smallest insects are social beings who, without any religion, law or education, survive by mutual cooperation based on an innate recognition of their interconnectedness. The most subtle level of material phenomena is also governed by interdependence. All phenomena from the planet we inhabit to the oceans, clouds, forests and flowers that surround us, arise in dependence upon subtle patterns of energy. Without their proper interaction, they dissolve and decay.

    It is because our own human existence is so dependent on the help of others that our need for love lies at the very foundation of our existence. Therefore we need a genuine sense of responsibility and a sincere concern for the welfare of others.

    We have to consider what we human beings really are. We are not like machine-made objects. If we are merely mechanical entities, then machines themselves could alleviate all of our sufferings and fulfill our needs.

    However, since we are not solely material creatures, it is a mistake to place all our hopes for happiness on external development alone. Instead, we should consider our origins and nature to discover what we require.

    Leaving aside the complex question of the creation and evolution of our universe, we can at least agree that each of us is the product of our own parents. In general, our conception took place not just in the context of sexual desire but from our parents’ decision to have a child. Such decisions are founded on responsibility and altruism — the parents’ compassionate commitment to care of their child until it is able to take care of itself. Thus, from the very moment of our conception, our parents’ love is directly in our creation.

    Moreover, we are completely dependent upon our mothers’ care from the earliest stages of our growth. According to some scientists, a pregnant woman’s mental state, be it calm or agitated, has a direct physical effect on her unborn child.

    The expression of love is also very important at the time of birth. Since the very first thing we do is suck milk from our mothers’ breast, we naturally feel close to her, and she must feel love for us in order to feed us properly; if she feels anger or resentment her milk may not flow freely.

    Then there is the critical period of brain development from the time of birth up to at least the age of three or four, during which time loving physical contact is the single most important factor for the normal growth of the child. If the child is not held, hugged, cuddled, or loved, its development will be impaired and its brain will not mature properly.

    Since a child cannot survive without the care of others, love is its most important nourishment. The happiness of childhood, the allaying of the child’s many fears and the healthy development of its self-confidence all depend directly upon love.

    Nowadays, many children grow up in unhappy homes. If they do not receive proper affection, in later life they will rarely love their parents and, not infrequently, will find it hard to love others. This is very sad.

    As children grow older and enter school, their need for support must be met by their teachers. If a teacher not only imparts academic education but also assumes responsibility for preparing students for life, his or her pupils will feel trust and respect and what has been taught will leave an indelible impression on their minds. On the other hand, subjects taught by a teacher who does not show true concern for his or her students’ overall well-being will be regarded as temporary and not retained for long.

    Similarly, if one is sick and being treated in hospital by a doctor who evinces a warm human feeling, one feels at ease and the doctors’ desire to give the best possible care is itself curative, irrespective of the degree of his or her technical skill. On the other hand, if one’s doctor lacks human feeling and displays an unfriendly expression, impatience or casual disregard, one will feel anxious, even if he or she is the most highly qualified doctor and the disease has been correctly diagnosed and the right medication prescribed. Inevitably, patients’ feelings make a difference to the quality and completeness of their recovery.

    Even when we engage in ordinary conversation in everyday life, if someone speaks with human feeling we enjoy listening, and respond accordingly; the whole conversation becomes interesting, however unimportant the topic may be. On the other hand, if a person speaks coldly or harshly, we feel uneasy and wish for a quick end to the interaction. From the least to the most important event, the affection and respect of others are vital for our happiness.

    Recently I met a group of scientists in America who said that the rate of mental illness in their country was quite high-around twelve percent of the population. It became clear during our discussion that the main cause of depression was not a lack of material necessities but a deprivation of the affection of the others.

    So, as you can see from everything I have written so far, one thing seems clear to me: whether or not we are consciously aware of it, from the day we are born, the need for human affection is in our very blood. Even if the affection comes from an animal or someone we would normally consider an enemy, both children and adults will naturally gravitate towards it.

    I believe that no one is born free from the need for love. And this demonstrates that, although some modern schools of thought seek to do so, human beings cannot be defined as solely physical. No material object, however beautiful or valuable, can make us feel loved, because our deeper identity and true character lie in the subjective nature of the mind.

    Developing compassion

    Some of my friends have told me that, while love and compassion are marvelous and good, they are not really very relevant. Our world, they say, is not a place where such beliefs have much influence or power. They claim that anger and hatred are so much a part of human nature that humanity will always be dominated by them. I do not agree.

    We humans have existed in our present form for about a hundred-thousand years. I believe that if during this time the human mind had been primarily controlled by anger and hatred, our overall population would have decreased. But today, despite all our wars, we find that the human population is greater than ever. This clearly indicates to me that love and compassion predominate in the world. And this is why unpleasant events are “news”; compassionate activities are so much part of daily life that they are taken for granted and, therefore, largely ignored.

    So far I have been discussing mainly the mental benefits of compassion, but it contributes to good physical health as well, According to my personal experience, mental stability and physical well-being are directly related. Without question, anger and agitation make us more susceptible to illness. On the other hand, if the mind is tranquil and occupied with positive thoughts, the body will not easily fall prey to disease.

    But of course it is also true that we all have an innate self-centeredness that inhibits our love for others. So, since we desire the true happiness that is brought about by only a calm mind, and since such peace of mind is brought about by only a compassionate attitude, how can we develop this? Obviously, it is not enough for us simply to think about how nice compassion is! We need to make a concerted effort to develop it; we must use all the events of our daily life to transform our thoughts and behavior.

    First of all, we must be clear about what we mean by compassion. Many forms of compassionate feeling are mixed with desire and attachment. For instance, the love parents feel of their child is often strongly associated with their own emotional needs, so it is not fully compassionate. Again, in marriage, the love between husband and wife -  particularly at the beginning, when each partner still may not know the other’s deeper character very well - depends more on attachment than genuine love. Our desire can be so strong that the person to whom we are attached appears to be good, when in fact he or she is very negative. In addition, we have a tendency to exaggerate small positive qualities. Thus when one partner’s attitude changes, the other partner is often disappointed and his or her attitude changes too. This is an indication that love has been motivated more by personal need than by genuine care for the other individual.

    True compassion is not just an emotional response but a firm commitment founded on reason. Therefore, a truly compassionate attitude towards others does not change even if they behave negatively.

    Of course, developing this kind of compassion is not at all easy! As a start, let us consider the following facts:

    Whether people are beautiful and friendly or unattractive and disruptive, ultimately they are human beings, just like oneself. Like oneself, they want happiness and do not want suffering. Furthermore, their right to overcome suffering and be happy is equal to one’s own. Now, when you recognize that all beings are equal in both their desire for happiness and their right to obtain it, you automatically feel empathy and closeness for them. Through accustoming your mind to this sense of universal altruism, you develop a feeling of responsibility for others: the wish to help them actively overcome their problems. Nor is this wish selective; it applies equally to all. As long as they are human beings experiencing pleasure and pain just as you do, there is no logical basis to discriminate between them or to alter your concern for them if they behave negatively.

    Let me emphasize that it is within your power, given patience and time, to develop this kind of compassion. Of course, our self-centeredness, our distinctive attachment to the feeling of an independent, self-existent “I”, works fundamentally to inhibit our compassion. Indeed, true compassion can be experienced only when this type of self- grasping is eliminated. But this does not mean that we cannot start and make progress now.

    How can we start?

    We should begin by removing the greatest hindrances to compassion: anger and hatred. As we all know, these are extremely powerful emotions and they can overwhelm our entire mind. Nevertheless, they can be controlled. If, however, they are not, these negative emotions will plague us - with no extra effort on their part! - and impede our quest for the happiness of a loving mind.

    So as a start, it is useful to investigate whether or not anger is of value. Sometimes, when we are discouraged by a difficult situation, anger does seem helpful, appearing to bring with it more energy, confidence and determination.

    Here, though, we must examine our mental state carefully. While itis true that anger brings extra energy, if we explore the nature of this energy, we discover that it is blind: we cannot be sure whether its result will be positive or negative. This is because anger eclipses the best part of our brain: its rationality. So the energy of anger is almost always unreliable. It can cause an immense amount of destructive, unfortunate behavior. Moreover, if anger increases to the extreme, one becomes like a mad person, acting in ways that are as damaging to oneself as they are to others.

    It is possible, however, to develop an equally forceful but far more controlled energy with which to handle difficult situations.

    This controlled energy comes not only from a compassionate attitude, but also from reason and patience. These are the most powerful antidotes to anger. Unfortunately, many people misjudge these qualities as signs of weakness. I believe the opposite to be true: that they are the true signs of inner strength. Compassion is by nature gentle, peaceful and soft, but it is very powerful. It is those who easily lose their patience who are insecure and unstable. Thus, to me, the arousal of anger is a direct sign of weakness.

    So, when a problem first arises, try to remain humble and maintain a sincere attitude and be concerned that the outcome is fair. Of course, others may try to take advantage of you, and if your remaining detached only encourages unjust aggression, adopt a strong stand, This, however, should be done with compassion, and if it is necessary to express your views and take strong countermeasures, do so without anger or ill-intent.

    You should realize that even though your opponents appear to be harming you, in the end, their destructive activity will damage only themselves. In order to check your own selfish impulse to retaliate, you should recall your desire to practice compassion and assume responsibility for helping prevent the other person from suffering the consequences of his or her acts.

    Thus, because the measures you employ have been calmly chosen, they will be more effective, more accurate and more forceful. Retaliation based on the blind energy of anger seldom hits the target.

    Friends and enemies

    I must emphasize again that merely thinking that compassion and reason and patience are good will not be enough to develop them. We must wait for difficulties to arise and then attempt to practice them.

    And who creates such opportunities? Not our friends, of course, but our enemies. They are the ones who give us the most trouble, So if we truly wish to learn, we should consider enemies to be our best teacher!

     

    For a person who cherishes compassion and love, the practice of tolerance is essential, and for that, an enemy is indispensable. So we should feel grateful to our enemies, for it is they who can best help us develop a tranquil mind! Also, itis often the case in both personal and public life, that with a change in circumstances, enemies become friends.

    So anger and hatred are always harmful, and unless we train our minds and work to reduce their negative force, they will continue to disturb us and disrupt our attempts to develop a calm mind. Anger and hatred are our real enemies. These are the forces we most need to confront and defeat, not the temporary “enemies” who appear intermittently throughout life.

    Of course, it is natural and right that we all want friends. I often joke that if you really want to be selfish, you should be very altruistic! You should take good care of others, be concerned for their welfare, help them, serve them, make more friends, make more smiles, The result? When you yourself need help, you find plenty of helpers! If, on the other hand, you neglect the happiness of others, in the long term you will be the loser. And is friendship produced through quarrels and anger, jealousy and intense competitiveness? I do not think so. Only affection brings us genuine close friends.

    In today’s materialistic society, if you have money and power, you seem to have many friends. But they are not friends of yours; they are the friends of your money and power. When you lose your wealth and influence, you will find it very difficult to track these people down.

    The trouble is that when things in the world go well for us, we become confident that we can manage by ourselves and feel we do not need friends, but as our status and health decline, we quickly realize how wrong we were. That is the moment when we learn who is really helpful and who is completely useless. So to prepare for that moment, to make genuine friends who will help us when the need arises, we ourselves must cultivate altruism!

    Though sometimes people laugh when I say it, I myself always want more friends. I love smiles. Because of this I have the problem of knowing how to make more friends and how to get more smiles, in particular, genuine smiles. For there are many kinds of smile, such as sarcastic, artificial or diplomatic smiles. Many smiles produce no feeling of satisfaction, and sometimes they can even create suspicion or fear, can’t they? But a genuine smile really gives us a feeling of freshness and is, I believe, unique to human beings. If these are the smiles we want, then we ourselves must create the reasons for them to appear.

    Compassion and the world

    In conclusion, I would like briefly to expand my thoughts beyond the topic of this short piece and make a wider point: individual happiness can contribute in a profound and effective way to the overall improvement of our entire human community.

    Because we all share an identical need for love, it is possible to feel that anybody we meet, in whatever circumstances, is a brother or sister. No matter how new the face or how different the dress and behavior, there is no significant division between us and other people. It is foolish to dwell on external differences, because our basic natures are the same.

    Ultimately, humanity is one and this small planet is our only home, If we are to protect this home of ours, each of us needs to experience a vivid sense of universal altruism. It is only this feeling that can remove the self-centered motives that cause people to deceive and misuse one another.

    If you have a sincere and open heart, you naturally feel self- worth and confidence, and there is no need to be fearful of others.

    I believe that at every level of society - familial, tribal, national and international - the key to a happier and more successful world is the growth of compassion. We do not need to become religious, nor do we need to believe in an ideology. All that is necessary is for each of us to develop our good human qualities.

    I try to treat whoever I meet as an old friend. This gives me a genuine feeling of happiness.  It is the practice of compassion. 


  • January 17, 2024 10:05 AM | John Russell (Administrator)

    There are many strategic moves you can make to improve, advance and develop your career and customer base.  One often overlooked strategy is to always use Pre-Meeting Agendas for your personal and business meetings.

    Russell Wilson, long time NFL quarterback has been quoted as saying, "the separation is in the preparation".  The difference between winning and losing is in how you prepare.

    Pre-meeting planning can take many forms.  It often includes qualifying questions that help frame the opportunity for you to solve your prospects or clients problems.  What can I do to prepare?  What should I read to learn more?  What research should I do in advance?  What questions should I ask?  

    What can you learn about your prospect or client before you meet to show them that you're invested in their success?

    What's the goal of the meeting?   How will you know that the meeting was successful?  How will you measure the outcome?

    Type up the meeting agenda.  Write a short list of 3 questions that you want to ask before the meeting, related to the agenda.  Then send out the agenda and the 3 questions to the other people involved in the meeting.  You can say, "in preparation for this meeting I've done some homework and I'd like to share with you three things I hope we can discuss."  Then suggest that all the other people attending the meeting review the agenda and questions and come prepared to discuss.  Then ask them what questions they have that they would like to learn more about.  Add those to the agenda to be sure everyone is included and engaged before the meeting.  Then finalize the agenda and questions before the meeting and send them out to all involved.  State what you perceive the desired outcome might be.  Then when everyone meets all people arrive being on the same page.  Focused on the primary reason for the meeting and all working together to achieve the desired outcome.


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